“Strikeforce on NBC” Draws 1.1 Million Viewers

Strikeforce’s Mike Afromowitz sent out a press release with the information that their “Strikeforce on NBC” late night television show did its best rating ever last Saturday, doing 1.1 million viewers. The show featured the Trevor Prangley vs. Anthony Ruiz bout from the Playboy Mansion.

I’ve seen the show several times and what impresses me most about the show is that it’s put together tightly, and you don’t feel like you’re wasting a moment of your time when you watch it. It’s only 30 minutes long and for the most part, other than some introduction to the fighters, you get nothing but fighting. Also, if you have high definition, you should be able to find it on one of your high definition channels. In the Bay Area where I live, it comes on Universal HD.

This weekend is the premiere showing of Josh Thomson’s victory over Gilbert Melendez from the summer. Thomson won Melendez’s Strikeforce lightweight championship.

What’s more important in the long run is that with CBS shelving EXC, does that change Strikeforce’s relationship with NBC? There have been rumors that NBC is interested in airing live fights since the “Strikeforce on NBC” shows have bee pretty successful.

Strikeforce CEO Scott Coker had this to say.

It’s obviously great to see our product growing substantially on the network, but it’s more than just that. The consistently strong ratings we’ve seen are a sign that the sport of MMA is flourishing and continuing to gain new fans as its visibility grows on national television.

EXC lost a ton of money before the plug was pulled. It’s been said that Affliction needs to turn a profit by their third show, but with all the money they’re paying fighters, who knows if that is going to be the case. But Strikeforce has been successful and promoting close to home in San Jose and are surviving in this wacky world of MMA.

Their next card in San Jose is November 21 and features Josh Thomson against Yves Edwards, Bobby Southworth defending his light heavyweight title against Babalu Sobral, and Joe Riggs faces Luke Stewart.

I should be there live and will have a report after the show.

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