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Welcome to our Miguel Cotto vs Canelo Alvarez live coverage. Gennady Golvkin’s PPV numbers were on the lower end of expectations, showing that while there is interest in him as a PPV fighter, there is still some work left to do with him. But this PPV should quintuple that number at the very least.
Oscar De La Hoya is expecting 1.5 million buys, but he’s just filibustering. I think the million buys would be a good number to hit. Significantly less and it’s a hit to Canelo’s marketing power as a draw. Decidedly more and we may have something, considering what I thought was an average job at best hyping the fight from all parties involved.
Duan and I previewed the fight earlier today and we both think that Cotto has his work cut out for him. But we both expect a really good action fight.
Guillermo Rigondeaux faces Drian Francisco on the undercard.