Sonnen tries to get Rome again like he has in the past, but Rome is slightly more smartened up.

In his latest video blog, Dana White plays defense about the UFC’s disappointing rating for their latest UFC on Fox show. He breaks down the demographics in an interesting way, using median age to basically say that they beat certain TV shows that they didn’t. They may have won in their demos, which is good for them, but it doesn’t mean they won their time slot. He cuts down Dave Meltzer something fierce, which was sort of uncalled for, but you could tell White was upset. He talks about beating the NBA Playoffs, which more so says something about how uninteresting the San Antonio Spurs vs. Utah Jazz series was to fans than it does anything for the UFC show. A special UFC show should beat a sweep elimination game in the NBA Playoffs featuring no stars.

White can play defense and has a right to be able to stick up for his company, but the fact of the matter is, he put a low level card on broadcast television and the fans didn’t tune like they did for the first two cards. Notice that he never mentioned the Mayweather/Cotto fight.

Here’s the video:

Edit:
On the forum on Meltzer’s website, he mentioned that Dana called him and told him what he was going to do and said all he cares about is if the story was fair and wasn’t mad at Dana in the least bit.

Pacquiao is in quite the jovial mood.