I would suggest that you watch Ariel Helwani’s interview with Dana White about the UFC’s purchase of Strikeforce. It’s a historic interview and White tries to answer as much as he can.
However, if you want the quick and dirty, I took notes and here they are:
- The biggest reason for the purchase is that the UFC wants more fights and need more fights. And Strikeforce has a following.
- The deal happened quickly. When Helwani asked if it was less than six months, White acted like it took a really short amount of time.
- Strikeforce will run as business as usual. All of the current contracts will be honored. White stressed this over and over again.
- Scott Coker is staying on and is running Strikeforce like he has been running them.
- There may be some UFC accents on the show behind the scenes and on the actual product, but it’s still a Strikeforce/Showtime product.
- Scott Coker will continue to run the company and maintain the relationship with the Showtime guys, who Dana admitted, that he didn’t have a good relationship with.
- Fedor will continue to fight on Showtime and on Strikeforce. They didn’t do the deal to make superfights or do the Super Bowl of MMA.
- He thinks the Showtime deal has two years left on it. Once contracts expire, the UFC can go after the Strikeforce guys and Strikeforce can go after UFC guys.
- There will be synergy between companies when it comes to advertising and social media.
- They also now have the fight library.
- UFC could now come to San Jose. Previously, because the same company that owns the HP Pavilion (in San Jose), owned Strikeforce, the UFC could not come to San Jose.