Jul 06 2010

The Small Fish That Made A Huge Splash In The Big Pond

Published by Alan at 4:59 pm under DDT,Pro Wrestling,Review

Many promotions in the wrestling and MMA industries accomplished many great things last year. UFC 100 broke buyrate records, WWE drew over 50,000 people to Houston for Wrestlemania, New Japan successfully ran the Tokyo Dome, Dragon Gate expanded their company in a great variety of ways and there are probably several other examples I could name. However there was one accomplishment last year which stands out to me head and shoulders above the rest. This is one accomplishment that on the surface looks like a complete miracle but when you move the magnifying glass a little closer, you can see that it was no miracle but purely the product of hard work, solidarity and ambition.

Ryōgoku Kokugikan, or as it’s more commonly known – “Sumo Hall” is a venue steeped in tradition, both in the pro wrestling and sumo industries. It is a venue for big companies to run and it is a venue which is hard to sell out unless you really have you have a pretty good sized following in Tokyo. So when the Dramatic Dream Team promotion (DDT) announced that they were venturing into Sumo Hall on August 23rd of last year, many eyebrows were raised. DDT is your prototypical Japanese indy promotion. They don’t have a big TV deal, their wrestlers are by no means household names and they usually don’t run buildings much bigger than the 2,000 seat Korakuen Hall (which they would very rarely sell out). However, in Sanshiro Takagi, they have a president who really believes in his company and has an unyielding faith in his wrestlers. Takagi felt his little company could march into the big boys playground and hold their own.

Let’s be honest, everyone thought he was Antonio Inoki level insane. People looked at what Masahiro Chono’s two day “extravaganza” at Sumo Hall just a few months prior was able to draw (barely over a 1,000, and heavily papered) and understandably felt DDT with hardly any big names (except Chono himself in a midcard quasi-comedy match) would crash and burn in the same spectacular fashion. They were wrong. So very, very wrong.

Headlined by a main event featuring their top two home-grown wrestlers, Kota Ibushi and HARASHIMA, DDT came within a couple of hundred seats of selling out the 11,500 seat arena (capacity fluctuates depending on the stage setup). New Japan and All Japan, traditional “big” companies commonly fail to draw that kind of a number, WWE when they come to Sumo Hall would never draw like that and even back in the 90’s when wrestling was red hot, you’d have groups falling short of that number. As I said at the outset, this was no miracle. This was a result of a group of men and women working day and night to promote this event in every way possible. They went to the streets and made sure every man, woman and child in Tokyo knew about this event. It wasn’t just the wrestlers and office staff doing this, but the fans as well. So loyal to the company they support, these DDT fans got incredible “word of mouth” going and it worked. The idea of a small little promotion trying to do something big caught on and come show time, the fans turned up in their droves.

The show itself was incredible – a thoroughly entertaining blend of DDT whackiness (a blow up doll who dresses as legendary wrestlers is one of their top stars) and tremendous wrestling (the main event was outstanding). The crowd ate it up. The night was a roaring success, and it closed with an awesome video which ended with the simple message of “July 25th 2010, let’s do this again!”.

And they will. In just three weeks time DDT, riding a wave of popularity and a great year of shows, will look to make their inimitable mark on the big stage once again. I’ll be back in a week or so to preview what looks to be an even better show than last year so until then, I’ll leave it there.

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